spreading the love for youtube creators
DOOH + SOCIAL CAMPAIGN
→ YOUTUBE
Each year, YouTube celebrates the bonds between video creators and their fans. For Valentines day, my team built #LoveNotes – a campaign sharing feel-good comments from real fans, and spotlighting the genuine connections made on YouTube.
Starting with DOOH placements in Times Square, LA Live, and London's Holland Park, our XFN creative toolkit scaled the campaign to social, blog posts, and a playlist of organic creator content — resulting in 100K+ OOH impressions, 24.3M social impressions, and 110K+ playlist views.
selected works
netflixnetflix – GTM campaign
youtube lovenotesYouTube – DOOH Campaign
hestiahestia – DOOH campaign
google alloGoogle Allo – gtm campaign
google photosgoogle photos – GTM campaign
google my businessGoogle My Business – Brand Identity
evernoteevernote spaces – gtm campaign
experience studioexperience studio – brand identity
sf giantssf giants – season tickets campaign
youtube shortsyoutube shorts – social campaign