unveiling a new UI
for netflix
GTM CAMPAIGN
→ NETFLIX
After 12 years, Netflix was ready to debut a major overhaul of their TV product, revamping how 300M+ members discover and fall in love with content.
My team and I worked hand-in-hand with Netflix product marketers to create a sizzle video announcing the launch.
We framed the update as a “perfect match” for viewers – underscoring how easy, elevated, and personalized the new product is.
Inspired by member insights, we also created a fun 'how-to' video — with localized scripts, titles, and visuals for 12+ markets — turning product education into emotional connection for a global audience. This sparked 9.54M impressions, 1.1K+ conversations and 650+ press mentions.
selected works
netflixnetflix – GTM campaign
youtube lovenotesYouTube – DOOH Campaign
hestiahestia – DOOH campaign
google alloGoogle Allo – gtm campaign
google photosgoogle photos – GTM campaign
google my businessGoogle My Business – Brand Identity
evernoteevernote spaces – gtm campaign
experience studioexperience studio – brand identity
sf giantssf giants – season tickets campaign
youtube shortsyoutube shorts – social campaign