GLOBAL PRODUCT LAUNCH

After 12 years, Netflix was ready to debut a major overhaul of their TV product, revamping how 300M+ members discover and fall in love with content.

My team and I worked hand-in-hand with Netflix’s product marketing team to create a :60 sizzle video – framing the update as a “perfect match” for viewers. Inspired by romance films, reality dating shows, and of course member insights – we pitched a bold story and visual style that instantly clicked for our clients. The video showcased new product features that fans would love – like a more intuitive layout, the new navigation bar, and more responsive recommendations for personalized discovery. 

Finally, we localized the script, titles, and visuals for 12+ markets – turning product education into emotional connection for a global audience. This sparked 9.54M impressions, 1.1K+ conversations and 650+ press mentions.

__

my role : ecd