branding google's
experience studio
BRAND IDENTITY & GUIDELINES
→ GOOGLE EXPERIENCE STUDIO
Experience Studio (XS) is Google's multifaceted interior design and engineering team that creates immersive product exhibits for prospective enterprise partners. They needed help refining their purpose and crafting a new identity to legitimize the team within the walls of Google.
We started with a brand identity workshop — conducting a series of interviews and in-person tissue sessions to guide their international team of stakeholders through a comprehensive brand analysis and exploration.
After exploring multiple concepts, we ultimately delivered a refined identity that represented the XS team's multidisciplinary capabilites coming together to create magic. They rallied behind the idea that their collective, unified whole was much more than the sum of their parts.
Our flexible brand guidelines included a thoughtful new narrative, primary and secondary logo lockups, animations, color palettes, graphic patterns, and rules for use.
selected works
netflixnetflix – GTM campaign
youtube lovenotesYouTube – DOOH Campaign
hestiahestia – DOOH campaign
google alloGoogle Allo – gtm campaign
google photosgoogle photos – GTM campaign
google my businessGoogle My Business – Brand Identity
evernoteevernote spaces – gtm campaign
experience studioexperience studio – brand identity
sf giantssf giants – season tickets campaign
youtube shortsyoutube shorts – social campaign