BRAND IDENTITY + GUIDELINES

Experience Studio (XS) is a team within Google that brings together multifaceted expertise to design and build immersive product exhibits 

They needed help refining their purpose and crafting a new identity to legitimize the team within the walls of Google. My team conducted a series of interviews and in-person workshops, guiding the international team of stakeholders through a comprehensive brand exploration across multiple iterative concepts.

We ultimately delivered a refined identity and flexible brand guidelines – including a thoughtful new narrative, logo lockups, animations, color palette, patterns, and rules for application.

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my role : creative director