PRODUCT LAUNCH CAMPAIGN

Evernote launched Spaces, a new product that allows business teams to organize, create, and share in one place. Our goal was to motivate prospective users to try the new Evernote Business platform and get current Evernote users excited to upgrade.  

My team created an integrated digital campaign showing business teams overcoming the frustrations and interruptions of modern workplaces. The creative demonstrated how Spaces frees up bandwidth and allows teams to focus on their best work. 

We executed through a launch video, landing page, product demos, animated display ads, and organic/paid social posts, all with a personalized brand tone and style - resulting in a 71% increase site visits and a 110% increase in trial sign ups.

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my role : ACD