a new storefront for google SMBs
BRAND IDENTITY + GUIDELINES
→ GOOGLE MY BUSINESS
Google Business profiles allow small business owners to get found, tell their story, and connect with customers via Search and Maps – however – the 'My Business' product was lacking a cohesive and meaningful identity.
My team at Toaster was tasked with refreshing the brand look & feel, as well as crafting a new set of identity guidelines. Our exploration centered on a simplified 'main street storefront' concept that felt tangible, friendly, and familiar. The logo mark needed to work as a small app icon as well as a recognizeable badge in marketing and social placements.
To steer the path ahead for marketing teams, my strategy partner and I also developed content for the brand guidelines that included a breakdown of value propositions, audience personas, tone of voice, visual elements, and sample creative applications.
selected works
netflixnetflix – GTM campaign
youtube lovenotesYouTube – DOOH Campaign
hestiahestia – DOOH campaign
google alloGoogle Allo – gtm campaign
google photosgoogle photos – GTM campaign
google my businessGoogle My Business – Brand Identity
evernoteevernote spaces – gtm campaign
experience studioexperience studio – brand identity
sf giantssf giants – season tickets campaign
youtube shortsyoutube shorts – social campaign