throwing it way back with google photos
PRODUCT LAUNCH CAMPAIGN
→ GOOGLE PHOTOS
Google was set to launch Google Photos, the first searchable photo storage app on the market, and needed a buzzworthy GTM launch to help boost awareness. My team created #EasyThrowback – a campaign combining the popular #TBT trend with the intelligence of Google.
Our aim was to showcase to the ease of finding and sharing throwback memories on Google Photos. We created touchscreen demos for experiential events and animated OOH units in malls, bus shelters, subways, and newsstands across the country.
We also created stop-motion content for Google’s social channels and partnered with Buzzfeed, Jimmy Kimmel Live, and the NHL to show how easy Google Photos makes it to find and share that one perfect throwback photo.
selected works
netflixnetflix – GTM campaign
youtube lovenotesYouTube – DOOH Campaign
hestiahestia – DOOH campaign
google alloGoogle Allo – gtm campaign
google photosgoogle photos – GTM campaign
google my businessGoogle My Business – Brand Identity
evernoteevernote spaces – gtm campaign
experience studioexperience studio – brand identity
sf giantssf giants – season tickets campaign
youtube shortsyoutube shorts – social campaign