Google was set to launch Google Photos, the first searchable photo storage app on the market, and needed buzzworthy comms to help create awareness. My team created #EasyThrowback – a campaign combining the popular #TBT trend and the intelligence of Google. 

Our aim was to showcase to the ease of finding and sharing memories on Google Photos despite how hard they may have been to capture in the first place. We created touchscreen demos for experiential events and animated OOH units in malls, bus shelters, subways, and newsstands across the country.

We also created stop-motion content for Google’s social channels and partnered with Buzzfeed, Jimmy Kimmel Live, and the NHL to show how easy Google Photos makes it to find and share that one perfect throwback photo.

account:
GOOGLE PHOTOS

project type:
PRODUCT LAUNCH CAMPAIGN

my role: 
ART DIRECTOR