lighting the way for UK abuse victims

GEN AI OOH + SOCIAL CAMPAIGN 
→ HESTIA 

Hestia 'Safe Spaces' offer a place to seek refuge from domestic abuse. These private rooms are available at banks and pharmacies across the UK, but not many people know they exist.

Our clients wanted to push awareness with a showstopping OOH campaign, so my team and I went to work developing a powerful narrative illustrating the escalation of many forms of domestic abuse "when good things go bad".

With a very small production budget, we generated imagery using Google Flow and Adobe Firefly to pair with attention-grabbing headlines – capturing the emotional gravity of the cause.

These scenes were rolled out across high-visibility JC Decaux billboards in major metro areas like London, Manchester, and Birmingham – and then amplified as social posts. 

Our creative campaign provided assistance to those in need during the holiday season, and awareness of Hestia Safe Spaces spiked during the highest-risk time of year for victims of abuse.