DOOH + SOCIAL CAMPAIGN

Hestia’s "Safe Spaces" initiative provides private rooms in banks and pharmacies for domestic abuse survivors to seek help, but awareness for these locations remains a barrier. 

My team came up with a DOOH campaign to ensure those at risk knew exactly where to find a lifeline in their local community across the UK. We developed a powerful visual narrative that illustrated the gradual, often quiet escalation of domestic abuse during the holiday season - prompting evocative Gen AI imagery to capture the emotional gravity of the cause while ensuring the total anonymity and safety of real survivors.

These scenes were rolled out across high-visibility JC Decaux billboards in major hubs like London, Manchester, and Birmingham – and then amplified as social posts. Best of all, we provided discreet assistance to those in need during the highest-risk time of year.

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my role : ECD